Where Product Marketers should be spending most of their time. So I got a bit of stick for my last post 'moaning' about all the things #ProductMarketers shouldn't be doing! So I thought I would flip it, and approach the discussion from the angle of what I believe qualified Product Marketers expect to be core to their remit. These are my top three. What are yours. _____ 1. Product Marketers educate Product Marketers educate each persona (internal and external) about the benefits the product brings them, and how to get the most value out of it for their specific use case. To do so, their product knowledge must be good, but their understanding of the markets they address has to be second-to-none! ______ 2. Product Marketers launch the product Product Marketers create the go-to-market and roll out strategy and execution plan to drive product awareness and adoption. This includes close collaboration with Product for rolling out the release plan, and relevant resources to all customer-facing teams. This is the bulk of what we do, and why I maintain that for smaller organisations, this role can easily be successfully outsourced. ____________ Product Marketers play a vital role post launch too. 3. Product Marketers support product adoption and educate users: post launch. They continue to monitor the launch performance and first feedback from the community to understand the barriers to adoption, gather insights to optimize the product, and strive to accelerate adoption, by helping content creators to release supporting though leadership, educational tutorials and videos. For me the most rewarding part of my role is engaging with early adopters and learning from them, how well we really did. How does this compare to how you see Product Marketing? #productadoption #customerfocus #customercentric #marketresearch
Sheree O.
1y
Interesting in a company I support the sales team are the product marketers with one member responsible for each specific product knowledge . Am external product marketer would need to understand the business and sector really well I'd say
It's a fascinating 'new' role and field and these are great tips.
James Rule
1y
Like that visual representation Prue B. it aligns with how I see product marketing
Amos Beer
1y
All three points are valid. I would add creating a wholistic view of the product in a wider context.
Sarah Cox
1y
For me it’s to define my target audience, set goals and launch my product.
I can see why engaging with "early adopters" would be your most rewarding part Prue B., I would imagine it to be a key learning and assessment part of your process.
This is very informative Prue. It gives me a lot to think about and the graphic speaks to me. Thank you for sharing.
Thank you Prue. I understand better what makes a good product marketer now.
𝗔𝘄𝗮𝗿𝗱 𝗪𝗶𝗻𝗻𝗲𝗿 | 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐀𝐮𝐭𝐡𝐨𝐫 | 𝗧𝗵𝗶𝗻𝗸𝗲𝗿𝘀𝟯𝟲𝟬-𝐕𝐎𝐈𝐂𝐄 𝐨𝐟 𝟐𝟎𝟐𝟑 [ 𝐀𝐈- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝘁𝘆 | 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐞𝐫
1yGreat representation Prue B.. Open strategies include the concept to go outside and get the most from your customers: perspective, their jobs to be done and this is the job of product marketers Early adopters are handy because you can focus on an initial driver to bring home sales. The role of product markers should continue to avoid the Mariana trench or sales crunch when the enthusiasts and early adopters will end their purchasing path and the early mature adopters will look for more.