People want something real. They want genuine, whether it’s the advertising they see or their interactions with a company. When consumers have a truly personal experience with a company regarding an issue they’ve had or through a positive review they left on social media, they feel as though they matter. They want to feel important as a customer and that a brand appreciates them for their loyalty. And honestly, the same can be said for the employees of a company as well. We want to connect with the brands we buy and those we work for.
For Consumers
Creating a more personal relationship with your customers doesn’t take much work. Reach out through a more personalized marketing campaign. Ask for feedback by approaching them through Q&A sessions on Instagram or a poll on Facebook. It’s a way to interact with your customers while receiving invaluable information you can use in future product development. Try to respond to all compliments and complaints, as customers will appreciate and know they’re dealing with a real person and not just some corporate shill.
Just like duct tape, you can use YouTube for just about anything. If you’ve ever wanted to learn how to do something, the chances are pretty high that there is a how-to video on YouTube just for you. Using it as a tool to interact with your customers is brilliant, especially if you have a usable good as your main commodity. Give them customized content regarding the product they’re purchasing, video testimonials, and respond to customer questions to show them who you are as a brand.
Maintaining a social media presence is necessary for any company’s success. Most people have some kind of social media account, and most tend to follow the brands they like. We understand that sometimes it’s not possible to run a company and a social media account, and that’s where we come in. We have the experience and the desire to create successful social media campaigns while handling customer interactions so you can focus on the bigger picture.
For Employees
You wouldn’t be where you are today without your employees; they need to know that. Cultivate personal relationships with your employees, show them you can relate to their concerns, and are willing to provide a positive work environment. A happy employee is a loyal employee and can benefit everyone, even the customers.
Happy employees have a 20% higher productivity rate, can increase sales by 37%, and in turn, boost stock prices. Please don’t sacrifice your employee’s happiness for the bottom line, or you’ll find it harder to increase that line. Engage with your employees, and foster a relationship with the people working so hard to ensure your brand succeeds. Give out anonymous employee survey sheets to see where you could improve with employee interactions, see what they want and give them what you’re able. They deserve it because, as we said, you wouldn’t be where you are today without them.
Real is what the people want. They want to see real, organic pictures of the products they’re going to buy. They want real interactions over social media. They want to see actual employees talking about the products they’re supporting and selling. And they want those employees to be happy. When you need help with adding an authentic touch to your company’s marketing strategy, let us help. Our combined experience and desire to have a hand in creating a little success can give your company the real experience everyone wants.
