IWP184 Ettore Nicoletto Santa Margherita

In this episode, Monty Waldin meets Ettore Nicoletto, CEO of the Santa Margherita Group, owned by the Marzotto family since 1935. Ettore tells Monty about the evolution of Santa Margherita's iconic pinot grigio and reports some of the Group's achievement for 2018: 22 million bottles Et wines across the Group's penchant for white wines along with its most recent investments and plans for developments. Monty and Ettore discuss Santa Margherita's presence in the US market, their marketing strategy, and how they are Ettore also tells Monty about his personal approach to leadership, his past career in motorbike races, and his passion for golf and volleyball (Ettore is 1.97 mt. tall!).