The emerging role of artificial intelligence (AI) in health care will be explored at In Business magazine’s first annual Health Care Summit on Tuesday, May 14, from 8 a.m. to noon at the Madison Concourse Hotel and Governor’s Club.

During the morning program, Phil Lindemann, vice president of data and analytics informatics for Epic, will share insight into how AI is impacting health care on a panel titled “The Health Care Forecast: What to Expect in 2025 and Beyond.”

According to Lindemann, making the health care system easier to navigate and translatable to patients is an area in which generative AI can have outsized impact. “Medical literacy is a huge barrier to delivering and getting great care, and AI can act as a great translator to helping our entire community improve their health,” Lindemann explains. “AI has the potential to change the way we approach many aspects of health care. It’s not just about new treatments — it’s about transforming the patient experience to streamline communications, reduce errors, and ultimately improve care.”

Dr. Frank Byrne, president emeritus of SSM Health St. Mary’s Hospital, will moderate the Health Care Summit. The panel discussions and the full roster of speakers who have committed to attend include:

Panel 1 — The Health Care Forecast: What to Expect in 2025 and Beyond

  • Phil Lindemann, vice president of data and analytics informatics, Epic;

  • Dr. Nicole Hemkes, owner and medical director of Advocate MD;

  • Dr. Tim Bartholow, former vice president and chief medical officer for WEA Trust;

  • Curt Kubiak, founder and CEO, NOVO Health; and

  • Jami J. Berger, chief clinical officer, Quartz.

Panel 2 — Navigating Health Care Costs: Strategies for Businesses

  • Brian Meyer, director of analytics and underwriting, M3 Insurance;

  • Cheryl DeMars, CEO, The Alliance;

  • Michael Barbouche, founder and CEO, Forward Health Group Inc.;

  • Moira Klos, chief people officer, WPS Health Solutions; and

  • Christina Ott, chief growth officer, Quartz.

The summit is sponsored by UnityPoint Health–Meriter Hospital, an integrated community health system in Madison, and Quartz Health Solutions Inc. in Fitchburg, which offers group and individual health insurance plans.

For more information or to register, click here.