Snacks Study #1309

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* 1. Contact Information:

First Name

Last Name

Address

City/Town

State/Province

ZIP/Postal Code

Country

Email Address

Phone Number

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* 2. Gender:

Male

Female

Non-binary

Other (please specify)

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* 3. Age:

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* 4. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for...

A news or media company such as television, radio or newspaper

A public relations company

An advertising agency or advertising department within a company

A market research firm or a marketing research department within a company

A company that manufactures or sells food products

Food retail (e.g. grocery store, mass merchandiser, club store)

In a coffee shop and/or bakery

None of the above

Other (please specify)

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* 5. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

Less than three months ago

Three months ago, or more

Never participated before

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* 6. When it comes to buying groceries for your home, what percentage of your household groceries are chosen and purchased by you personally?

Less than 25%

25%-50%

50%-75%

75%-100%

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* 7. Do you or does anyone else in your household have any food allergies/sensitivities to, or actively avoids any of the following foods?

Wheat/Gluten

Peanuts, almond, other tree nuts, etc.

Chocolate

Fruit/Citrus

Dairy/Eggs

None of the above

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* 8. Are you, or is anyone in your family on a restrictive diet (Keto, Weight Watchers, etc)

Yes

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* 9. How often do you shop at each of the following types of stores for your groceries?

	1x+/wk	2-3x/mo	1x/mo	Less often/Never
In a traditional grocery store	In a traditional grocery store 1x+/wk	In a traditional grocery store 2-3x/mo	In a traditional grocery store 1x/mo	In a traditional grocery store Less often/Never
Online/Delivery from a traditional grocery store	Online/Delivery from a traditional grocery store 1x+/wk	Online/Delivery from a traditional grocery store 2-3x/mo	Online/Delivery from a traditional grocery store 1x/mo	Online/Delivery from a traditional grocery store Less often/Never
In a mass merchandising store (e.g. Target, Walmart, etc.)	In a mass merchandising store (e.g. Target, Walmart, etc.) 1x+/wk	In a mass merchandising store (e.g. Target, Walmart, etc.) 2-3x/mo	In a mass merchandising store (e.g. Target, Walmart, etc.) 1x/mo	In a mass merchandising store (e.g. Target, Walmart, etc.) Less often/Never
In a club store (e.g. Sam's Club, BJs, Costco, etc.)	In a club store (e.g. Sam's Club, BJs, Costco, etc.) 1x+/wk	In a club store (e.g. Sam's Club, BJs, Costco, etc.) 2-3x/mo	In a club store (e.g. Sam's Club, BJs, Costco, etc.) 1x/mo	In a club store (e.g. Sam's Club, BJs, Costco, etc.) Less often/Never
Online/Delivery from a mass/club store (BJs, Costco, etc.)	Online/Delivery from a mass/club store (BJs, Costco, etc.) 1x+/wk	Online/Delivery from a mass/club store (BJs, Costco, etc.) 2-3x/mo	Online/Delivery from a mass/club store (BJs, Costco, etc.) 1x/mo	Online/Delivery from a mass/club store (BJs, Costco, etc.) Less often/Never
Produce Stand	Produce Stand 1x+/wk	Produce Stand 2-3x/mo	Produce Stand 1x/mo	Produce Stand Less often/Never
Natural Market	Natural Market 1x+/wk	Natural Market 2-3x/mo	Natural Market 1x/mo	Natural Market Less often/Never

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* 10. And, which of the following types of grocery stores/services do you use most often?

In a traditional grocery store

Online/Delivery from a traditional grocery store

In a mass merchandising store (e.g. Target, Walmart, etc.)

In a club store (e.g. Sam's Club, BJs, Costco, etc.)

Online/Delivery from a mass/club store (BJs, Costco, etc.)

Produce Stand

Natural Market

Other (please specify)

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* 11. How often do you purchase each of the following grocery items for your own, personal, consumption?

	1x+/wk	2-3x/mo	1x/mo	Less often	Never
Bagged Greens	Bagged Greens 1x+/wk	Bagged Greens 2-3x/mo	Bagged Greens 1x/mo	Bagged Greens Less often	Bagged Greens Never
Crackers	Crackers 1x+/wk	Crackers 2-3x/mo	Crackers 1x/mo	Crackers Less often	Crackers Never
Custom Bakery Items	Custom Bakery Items 1x+/wk	Custom Bakery Items 2-3x/mo	Custom Bakery Items 1x/mo	Custom Bakery Items Less often	Custom Bakery Items Never
Deli Meats	Deli Meats 1x+/wk	Deli Meats 2-3x/mo	Deli Meats 1x/mo	Deli Meats Less often	Deli Meats Never
Frozen Vegetables	Frozen Vegetables 1x+/wk	Frozen Vegetables 2-3x/mo	Frozen Vegetables 1x/mo	Frozen Vegetables Less often	Frozen Vegetables Never
Frozen Vegetable Juice	Frozen Vegetable Juice 1x+/wk	Frozen Vegetable Juice 2-3x/mo	Frozen Vegetable Juice 1x/mo	Frozen Vegetable Juice Less often	Frozen Vegetable Juice Never
Lentil Milk	Lentil Milk 1x+/wk	Lentil Milk 2-3x/mo	Lentil Milk 1x/mo	Lentil Milk Less often	Lentil Milk Never
Pre-Packaged Cookies	Pre-Packaged Cookies 1x+/wk	Pre-Packaged Cookies 2-3x/mo	Pre-Packaged Cookies 1x/mo	Pre-Packaged Cookies Less often	Pre-Packaged Cookies Never

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* 12. How often do you PERSONALLY consume each of the following grocery items?

	2x+/wk	1x/wk	2-3x/mo	1x/mo	Less often	Never
Bagged Greens	Bagged Greens 2x+/wk	Bagged Greens 1x/wk	Bagged Greens 2-3x/mo	Bagged Greens 1x/mo	Bagged Greens Less often	Bagged Greens Never
Crackers	Crackers 2x+/wk	Crackers 1x/wk	Crackers 2-3x/mo	Crackers 1x/mo	Crackers Less often	Crackers Never
Custom Bakery Items	Custom Bakery Items 2x+/wk	Custom Bakery Items 1x/wk	Custom Bakery Items 2-3x/mo	Custom Bakery Items 1x/mo	Custom Bakery Items Less often	Custom Bakery Items Never
Deli Meats	Deli Meats 2x+/wk	Deli Meats 1x/wk	Deli Meats 2-3x/mo	Deli Meats 1x/mo	Deli Meats Less often	Deli Meats Never
Frozen Vegetables	Frozen Vegetables 2x+/wk	Frozen Vegetables 1x/wk	Frozen Vegetables 2-3x/mo	Frozen Vegetables 1x/mo	Frozen Vegetables Less often	Frozen Vegetables Never
Frozen Vegetables Juice	Frozen Vegetables Juice 2x+/wk	Frozen Vegetables Juice 1x/wk	Frozen Vegetables Juice 2-3x/mo	Frozen Vegetables Juice 1x/mo	Frozen Vegetables Juice Less often	Frozen Vegetables Juice Never
Lentil Milk	Lentil Milk 2x+/wk	Lentil Milk 1x/wk	Lentil Milk 2-3x/mo	Lentil Milk 1x/mo	Lentil Milk Less often	Lentil Milk Never
Pre-Packaged Cookies	Pre-Packaged Cookies 2x+/wk	Pre-Packaged Cookies 1x/wk	Pre-Packaged Cookies 2-3x/mo	Pre-Packaged Cookies 1x/mo	Pre-Packaged Cookies Less often	Pre-Packaged Cookies Never

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* 13. Thinking overall about your snack and treat preferences, which of the following statements best describes you when it comes to each of the following types of pre-packaged cookies?

	Do not like	Ok	Like	Love
Biscotti	Biscotti Do not like	Biscotti Ok	Biscotti Like	Biscotti Love
Chocolate chip cookies	Chocolate chip cookies Do not like	Chocolate chip cookies Ok	Chocolate chip cookies Like	Chocolate chip cookies Love
Fruit & Nuts cookies	Fruit & Nuts cookies Do not like	Fruit & Nuts cookies Ok	Fruit & Nuts cookies Like	Fruit & Nuts cookies Love
Macarons	Macarons Do not like	Macarons Ok	Macarons Like	Macarons Love
Sandwich cookies	Sandwich cookies Do not like	Sandwich cookies Ok	Sandwich cookies Like	Sandwich cookies Love

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* 14. Which of the following brands have you heard of?

LU Petit Cookies

HighKey

Tate's Bake Shop

Annie's Homegrown

Kashi

La Dolce Vita

None of the above

Ltous Biscoff

Lorna Doone

MadeGood

Famous Amos

Stella D'oro

Mrs. Fields

Walker's Shortbread

Nonni's (e.g. THINaddictives)

Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.)

Belvita

Simple Mills

Enjoy Life

Back To Nature

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* 15. Which of the following brands have you heard of?

	Past month	Past 2-3 months	Past 4-6 months	Longer than 6 months	Never
Kashi	Kashi Past month	Kashi Past 2-3 months	Kashi Past 4-6 months	Kashi Longer than 6 months	Kashi Never
Famous Amos	Famous Amos Past month	Famous Amos Past 2-3 months	Famous Amos Past 4-6 months	Famous Amos Longer than 6 months	Famous Amos Never
Walker's Shortbread	Walker's Shortbread Past month	Walker's Shortbread Past 2-3 months	Walker's Shortbread Past 4-6 months	Walker's Shortbread Longer than 6 months	Walker's Shortbread Never
Tate's Bake Shop	Tate's Bake Shop Past month	Tate's Bake Shop Past 2-3 months	Tate's Bake Shop Past 4-6 months	Tate's Bake Shop Longer than 6 months	Tate's Bake Shop Never
HighKey	HighKey Past month	HighKey Past 2-3 months	HighKey Past 4-6 months	HighKey Longer than 6 months	HighKey Never
Annie's Homegrown	Annie's Homegrown Past month	Annie's Homegrown Past 2-3 months	Annie's Homegrown Past 4-6 months	Annie's Homegrown Longer than 6 months	Annie's Homegrown Never
Lorna Doone	Lorna Doone Past month	Lorna Doone Past 2-3 months	Lorna Doone Past 4-6 months	Lorna Doone Longer than 6 months	Lorna Doone Never
LU Petit Cookies	LU Petit Cookies Past month	LU Petit Cookies Past 2-3 months	LU Petit Cookies Past 4-6 months	LU Petit Cookies Longer than 6 months	LU Petit Cookies Never
La Dolce Vita	La Dolce Vita Past month	La Dolce Vita Past 2-3 months	La Dolce Vita Past 4-6 months	La Dolce Vita Longer than 6 months	La Dolce Vita Never
Simple Mills	Simple Mills Past month	Simple Mills Past 2-3 months	Simple Mills Past 4-6 months	Simple Mills Longer than 6 months	Simple Mills Never
Mrs. Fields	Mrs. Fields Past month	Mrs. Fields Past 2-3 months	Mrs. Fields Past 4-6 months	Mrs. Fields Longer than 6 months	Mrs. Fields Never
Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.)	Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.) Past month	Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.) Past 2-3 months	Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.) Past 4-6 months	Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.) Longer than 6 months	Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.) Never
Hu	Hu Past month	Hu Past 2-3 months	Hu Past 4-6 months	Hu Longer than 6 months	Hu Never
Enjoy Life	Enjoy Life Past month	Enjoy Life Past 2-3 months	Enjoy Life Past 4-6 months	Enjoy Life Longer than 6 months	Enjoy Life Never
Nonni's (e.g. THINaddictives)	Nonni's (e.g. THINaddictives) Past month	Nonni's (e.g. THINaddictives) Past 2-3 months	Nonni's (e.g. THINaddictives) Past 4-6 months	Nonni's (e.g. THINaddictives) Longer than 6 months	Nonni's (e.g. THINaddictives) Never
Stella D'oro	Stella D'oro Past month	Stella D'oro Past 2-3 months	Stella D'oro Past 4-6 months	Stella D'oro Longer than 6 months	Stella D'oro Never
Ltous Biscoff	Ltous Biscoff Past month	Ltous Biscoff Past 2-3 months	Ltous Biscoff Past 4-6 months	Ltous Biscoff Longer than 6 months	Ltous Biscoff Never
MadeGood	MadeGood Past month	MadeGood Past 2-3 months	MadeGood Past 4-6 months	MadeGood Longer than 6 months	MadeGood Never
Belvita	Belvita Past month	Belvita Past 2-3 months	Belvita Past 4-6 months	Belvita Longer than 6 months	Belvita Never
Back To Nature	Back To Nature Past month	Back To Nature Past 2-3 months	Back To Nature Past 4-6 months	Back To Nature Longer than 6 months	Back To Nature Never

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* 16. How likely are you to purchase biscotti in the next 6 months?

Extremely likely

Very likely

Somewhat likely

Not very likely

Not likely at all

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* 17. I'd like to now understand some of your attitudes when it comes to what's important in your life. Using a scale of 1 to 5 where 1 is Strongly Disagree or 5 is Strongly Agree, please tell me how much you agree with each of the following statements.

	1 Strongly Disagree	2	3 Neutral	4	5 Strongly Agree
I'm trying to make healthier food choices	I'm trying to make healthier food choices 1 Strongly Disagree	I'm trying to make healthier food choices 2	I'm trying to make healthier food choices 3 Neutral	I'm trying to make healthier food choices 4	I'm trying to make healthier food choices 5 Strongly Agree
I believe in paying more for higher quality food	I believe in paying more for higher quality food 1 Strongly Disagree	I believe in paying more for higher quality food 2	I believe in paying more for higher quality food 3 Neutral	I believe in paying more for higher quality food 4	I believe in paying more for higher quality food 5 Strongly Agree
I regularly shop for foods that are free of additives, preservatives, and artificial flavors	I regularly shop for foods that are free of additives, preservatives, and artificial flavors 1 Strongly Disagree	I regularly shop for foods that are free of additives, preservatives, and artificial flavors 2	I regularly shop for foods that are free of additives, preservatives, and artificial flavors 3 Neutral	I regularly shop for foods that are free of additives, preservatives, and artificial flavors 4	I regularly shop for foods that are free of additives, preservatives, and artificial flavors 5 Strongly Agree
Eating health isn't really an important part of my life	Eating health isn't really an important part of my life 1 Strongly Disagree	Eating health isn't really an important part of my life 2	Eating health isn't really an important part of my life 3 Neutral	Eating health isn't really an important part of my life 4	Eating health isn't really an important part of my life 5 Strongly Agree
Price is the most important thing to consider when buying food	Price is the most important thing to consider when buying food 1 Strongly Disagree	Price is the most important thing to consider when buying food 2	Price is the most important thing to consider when buying food 3 Neutral	Price is the most important thing to consider when buying food 4	Price is the most important thing to consider when buying food 5 Strongly Agree
When I look for sweeter snacks, I tend to choose something that's a little "better" for me.	When I look for sweeter snacks, I tend to choose something that's a little "better" for me. 1 Strongly Disagree	When I look for sweeter snacks, I tend to choose something that's a little "better" for me. 2	When I look for sweeter snacks, I tend to choose something that's a little "better" for me. 3 Neutral	When I look for sweeter snacks, I tend to choose something that's a little "better" for me. 4	When I look for sweeter snacks, I tend to choose something that's a little "better" for me. 5 Strongly Agree
I like to relax with a sweet treat	I like to relax with a sweet treat 1 Strongly Disagree	I like to relax with a sweet treat 2	I like to relax with a sweet treat 3 Neutral	I like to relax with a sweet treat 4	I like to relax with a sweet treat 5 Strongly Agree
Life is too short not to eat cookies	Life is too short not to eat cookies 1 Strongly Disagree	Life is too short not to eat cookies 2	Life is too short not to eat cookies 3 Neutral	Life is too short not to eat cookies 4	Life is too short not to eat cookies 5 Strongly Agree
When it comes to enjoying sweets, I'm a believer in moderation	When it comes to enjoying sweets, I'm a believer in moderation 1 Strongly Disagree	When it comes to enjoying sweets, I'm a believer in moderation 2	When it comes to enjoying sweets, I'm a believer in moderation 3 Neutral	When it comes to enjoying sweets, I'm a believer in moderation 4	When it comes to enjoying sweets, I'm a believer in moderation 5 Strongly Agree
I often 'overdo' it when it comes to having sweets	I often 'overdo' it when it comes to having sweets 1 Strongly Disagree	I often 'overdo' it when it comes to having sweets 2	I often 'overdo' it when it comes to having sweets 3 Neutral	I often 'overdo' it when it comes to having sweets 4	I often 'overdo' it when it comes to having sweets 5 Strongly Agree
I'm trying to eat less sugar	I'm trying to eat less sugar 1 Strongly Disagree	I'm trying to eat less sugar 2	I'm trying to eat less sugar 3 Neutral	I'm trying to eat less sugar 4	I'm trying to eat less sugar 5 Strongly Agree
I'll pay more for foods that are more natural	I'll pay more for foods that are more natural 1 Strongly Disagree	I'll pay more for foods that are more natural 2	I'll pay more for foods that are more natural 3 Neutral	I'll pay more for foods that are more natural 4	I'll pay more for foods that are more natural 5 Strongly Agree
I prioritize quality over quantity when it comes to sweet treats	I prioritize quality over quantity when it comes to sweet treats 1 Strongly Disagree	I prioritize quality over quantity when it comes to sweet treats 2	I prioritize quality over quantity when it comes to sweet treats 3 Neutral	I prioritize quality over quantity when it comes to sweet treats 4	I prioritize quality over quantity when it comes to sweet treats 5 Strongly Agree
I have a sweet tooth	I have a sweet tooth 1 Strongly Disagree	I have a sweet tooth 2	I have a sweet tooth 3 Neutral	I have a sweet tooth 4	I have a sweet tooth 5 Strongly Agree
Sweet treats are a great way to bond with others	Sweet treats are a great way to bond with others 1 Strongly Disagree	Sweet treats are a great way to bond with others 2	Sweet treats are a great way to bond with others 3 Neutral	Sweet treats are a great way to bond with others 4	Sweet treats are a great way to bond with others 5 Strongly Agree
Eating cookies brings me real pleasure	Eating cookies brings me real pleasure 1 Strongly Disagree	Eating cookies brings me real pleasure 2	Eating cookies brings me real pleasure 3 Neutral	Eating cookies brings me real pleasure 4	Eating cookies brings me real pleasure 5 Strongly Agree
I feel guilty when I have something sweet	I feel guilty when I have something sweet 1 Strongly Disagree	I feel guilty when I have something sweet 2	I feel guilty when I have something sweet 3 Neutral	I feel guilty when I have something sweet 4	I feel guilty when I have something sweet 5 Strongly Agree
When it comes to buying treats, taste is the thing I care about the most	When it comes to buying treats, taste is the thing I care about the most 1 Strongly Disagree	When it comes to buying treats, taste is the thing I care about the most 2	When it comes to buying treats, taste is the thing I care about the most 3 Neutral	When it comes to buying treats, taste is the thing I care about the most 4	When it comes to buying treats, taste is the thing I care about the most 5 Strongly Agree

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* 18. Which of the following best describes your relationship status?

Single

Married or Co-habiting with partner

Divorced, Separated, Widowed

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* 19. Do you have any children under 18 living with you?

Yes